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Stricter
enforcement of movie ratings has resulted in significantly lower box
office for some films, according to a report released yesterday by
MarketCast. The report, which notes that a year ago teenagers reported
little or no difficulty in getting into R rated flicks, says that
stricter policies by exhibitors has meant that underage would-be cineastes
are finding it much more difficult to see adult-oriented fare.
In some cases this translates into little or no difference in term
of box office $, but when the film has considerable teen appeal, such
as Tomcats or Freddy Got Fingered, the box office take
was down by an estimated 30%. In the case of films with strong teenage
girl appeal, the numbers were even more drastic - up to a 40% difference.
This is thought to be because girls are more likely to give up on
seeing a film if the rules preclude their gaining admittance, whereas
teenage boys are more likely to try and wangle their way in.
The study was performed by asking teens what films they wanted to
see, and then comparing those numbers to what they were actually able
to see. It is estimated that the more rigorous enforcement has had
a deleterious affect on such films as the Jennifer Lopez starrer,
Angel Eyes, which had a high "want to see" rating
among teenage girsl, as well as The Mexican, Tomcats and Freddy
Got Fingered.
Some experts take issue with the study, however, noting that movie
attendance is also affected by negative reviews and word of mouth.
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Today
in history... |
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1862 - It
was on this day that the Rev. Charles Dodgson told Alice Liddell
and her sisters the story of Alice, who followed a white rabbit
down a hole and entered a magical land. Alice Liddell insisted
that he write it all down.
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