One
of the features of the recent political conventions was not so much
the speeches and events on the convention floors (in these days
of scripted events, there was little surprising there), but the
place which Comedy Central’s Daily Show now has in the
national dialogue.
There was a time when the late night review of the day’s news
was little more than a blip on Nielsen’s radar, but it has grown
in stature since 2000. That year, you may recall, they first chose
to call their election coverage “Indecision 2000”, little realizing
how prescient that would be. The resulting fracas was grist to
Jon Stewart’s mill and catapulted the show into the forefront
of political coverage. The fact that Stewart refers to the show’s
content as “fake news” doesn’t fool anyone.
The bulk of it is, of course, real news. And it’s the primary
source for news for the majority of Americans under the age of
25. Now that could be frightening information. On the other hand,
have you seen the mainstream media recently? Woodward and Bernstein
would spin in their graves…if they were dead. The networks have
reduced their coverage to the point where it is almost non-existent,
while the cablers have their own axes to grind.
The competition among the cable news networks has led to a steadily
declining tone of conversation. The diatribes of Fox News have
been met with the testosterone-fuelled rants of CNN’s Crossfire.
Everywhere, reasoned discussion has given way to the boorish interruptions
of barroom squabbles. Where discussions about politics used to
be informative, now they serve merely to confirm one group’s opinion
about the other. No-one can complete a sentence, let alone a thought.
The one exception to this wasteland of invective has turned out
to be The Daily Show, with the result that its ratings
have doubled over the past twelve months. Where once they were
desperate for guests, now Stewart routinely interviews presidents
(well, ex-presidents), senators, and the major movers and shakers
of Washington. And although Stewart is unabashedly Democrat, big-wigs
from both sides of the aisle are beating a path to the Daily
Show’s couch. Why?
Part of the reason is undoubtedly because Stewart’s audience
represents a demographic that it is notoriously difficult for
politicians to reach. But it’s more than that.
Stewart is polite. He listens. He doesn’t just wait for a pause
in the conversation so he can launch onto his own particular hobbyhorse.
He respects the opinions of his guests, even if he doesn’t agree
with them. But he’s no easy mark, either. If a guest brings up
a “fact” that isn’t, Stewart will correct them. Without yelling.
He just lets them know that he knows the score and (this is the
point) asks the questions.
Yes, all those questions that the network talking heads won’t
ask, somehow get asked on The Daily Show. And the pols
answer them! From their point of view, Jon Stewart gives them
the opportunity to reach an important demo, but the fact that
it’s a comedy show seems to make them relax: they answer more,
prevaricate less. And the fact that Stewart is affable without
being obsequious makes them inclined to talk more, and in actual
sentences, as opposed to tag lines. They like it so much, they
keep coming back – John McCaine has been on twice in as many months.
What can the networks and cable new channels learn from this?
How about manners? The Daily Show’s soaring ratings indicate
a wider audience than the original 20-somethings; more people
of all ages are tuning in not only because it is funny, but because
it is also civilized. At a time when both humor and politics have
become in-your-face pursuits where whoever has the loudest voice
or the crudest joke wins, Jon Stewart and the writers and regulars
of The Daily Show have demonstrated that reasoned debate
and a sharp satirical eye have more value than all the screaming
banshees of cable news and smug smiles of network anchors put
together.