Getting an automobile manufacturing company off
the ground was no easy feat back in 1899, but Henry Ford did just
that in his spare time. While working as a full time engineer
for the Detroit Edison Company, Ford managed to convince several
prominent Detroiters to help him organize and establish the Detroit
Automobile Company. The backers' patience grew thin, however,
when Ford failed to produce a sellable car and the fledgling company
lost $86,000. The grand enterprise was dissolved within nine months.
Undeterred, Henry Ford took a gamble, and in October,
1901, he won a car race – the only one he ever entered.
In front of thousands of onlookers, Ford beat
Alexander Winton at the Detroit Driving Club in Grosse Pointe,
Michigan. While Winton's car overheated, Ford crossed the finish
line averaging an alarming forty-four miles per hour. He won not
only the $1,000 purse, but also the interest of various investors
who thought they should cash in on this mechanical marvel. So,
with $28,000 in ready money, the Ford Motor Company was incorporated
in 1903. Ten workers earning $1.50 per day built the first two-cylinder
Model A in what was once a Detroit wagon factory. When Ford sold
the vehicle to a local physician for $850, it became a hit.
Henry Ford, however, had an even better idea.
The
four-cylinder Model B did not live up to the company's expectations,
but the Model C certainly did. By 1907, the Ford Motor Company
reaped a whopping $1,100 profit. Ford continued identifying his
automobiles alphabetically. Some of the models were never mass
produced, but considered only concept cars. The Model N represented
a total redesign. Instead of a two-cylinder engine under the seat,
the Model N held a four-cylinder engine underneath the hood. By
the time Ford was ready to build his most famous vehicle, he had
exhausted the alphabet from A through S. His next car represented
the most modern automobile to date and he simply called it the
Model T.
Ford formally introduced his Model T to the general
public on October 1, 1908. Known for its dependability, the car
was soon nicknamed the ‘Tin Lizzie’ (‘Lizzie’ was a contemporary
slang word used to describe a reliable servant). The stripped
down version minus a top, windshield and gas lamps held steady
at $850. After the first 500 cars were made, Ford enhanced the
vehicle by adding a new starting crank. In 1909, more options
were featured: robe rails, footrests, auto chimes, and the tops
(if you preferred one) could be ordered in either gray or black.
Brass trim was another common feature. Brackets
for the windshield (which folded lengthwise across the center)
and side lamps were fashioned from brass, while pedals and brakes
were made of solid brass plates. Options such as spare tires,
toolboxes, speedometers and windshield wipers were eventually
added. A roadster rumble seat with a cushion could be had for
three dollars, while shock absorbers went for $4.45.
The
1,200 pound automobile had a four-cycle, twenty horsepower engine.
The car measured just over eleven feet long, not including the
bumpers, and about five and one-half feet wide with a ten-gallon
gas tank located directly underneath the seats. It cleared the
ground by ten and one-half inches and could travel up to forty-five
miles per hour.
The two front tires measured thirty by three inches,
while the rear tires measured thirty by three and one-half inches—all
minus tread with a recommended pressure of seventy pounds. The
tires were painted to match the bodies, which were available in
assorted colors until Brewster Green came along. This blackish
shade then became the norm.
By 1910, there were 16,000 automobiles in the
State of Michigan alone. An eight-mile per hour speed limit was
enforced after a state government study was conducted. Since no
one dared drive during the treacherous winter seasons, auto insurance
was sold for only six months of the year at a cost of $1.50.
By now, Ford was producing 100 cars per day with
each vehicle taking about fourteen hours to build. The cars themselves
were assembled one at a time. The chassis remained stationary,
while workers scurried all over the factory retrieving parts.
This inefficient process would never satisfy the increased public
demand.
Once again, Ford had a better idea.
In
1910 he opened a new factory in Highland Park, Michigan where
Model T production rose from 19,000 to over 78,000 by 1912. Still,
Ford knew he could do better and he began experimenting with a
crude assembly line. On October 7, 1913, a chassis was pulled
150 feet across the factory floor by a rope and windlass. One
hundred and forty workers stood in designated spots along the
path and attached parts to the car. From start to finish, it took
them five hours and fifty minutes. Eventually, Model T production
was reduced to a mere one hour and thirty-three minutes. This
in turn dropped the car’s price down to $360 making it available
to more than just the upper class. The price hit an all-time low
of $290 in 1924 allowing millions of Americans to own a set of
wheels.
To keep up with popular demand, Ford knew that
he had to run his factory around the clock ,so in 1914 he more
than doubled his workers’ pay. Already earning $2.34 for nine
hours work, he raised the pay scale to an unheard of $5 for each
eight-hour shift. With three shifts running in a 24-hour period,
Ford achieved exactly what he needed—non-stop production. Even
better, the autoworkers could now afford to buy cars of their
own.
Until 1927, Ford mass produced a variety of Model
Ts including, Coupes, Touring Cars, Fordors, Tudors, Chassis,
Runabouts and Model TTs. Over fifteen million Tin Lizzies were
sold in the United States alone. With almost one million more
going to Canada and another 250,000 shipped to England, the Model
T represented one half of all cars built during that period. Thanks
to the Tin Lizzie, motoring evolved from an idle pastime into
a way of life.