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When
was the last time you ate in a restaurant? Yesterday? The day before?
Last week? Almost certainly recently -- dining out has become a national
pastime, particularly as people spend more and more time working and
less and less time cooking meals at home. According to the National
Restaurant Association, Americans will be spending $399.2 billion
at restaurants in 2001. Yes, you read that right. That's "billion,"
with a "b."
So, given
that restaurant dining accounts for 4% of the US gross national
product, and 45.8% of all money spent on food, we thought it might
be interesting to take a look at how it all started. When exactly
did people start eating in restaurants…and where did the name come
from?
Lets
start by defining what a restaurant is: a restaurant is a place
where consumers can sit down, be waited on, order food from a menu
offering several choices, and pay for the entire meal with a single
set payment (that last one will make more sense in a moment). The
definition is necessary because, in a way, people have been eating
out since the dawn of time. Archaeologists excavating in Ur (the
home town of Abraham) have found evidence of cookshops in the streets,
the Greeks talk about buying prepared food from vendors, and you
can actually see the remains of what can only be described as a
Roman fast-food joint in Pompei. But these places catered mainly
to the poor, and the food prepared was designed to be eaten on the
run, so they don't really qualify as restaurants. Inns are closer
to the mark. Almost every town, village and waystation had some
kind of an inn, even if it was only a private home that rented rooms
to travelers. The difference between inns and restaurants is, of
course, that they really only catered to people who were away from
home and usually offered only one selection to eat (i.e., what the
innkeeper's family was having). Local people did not pop into the
inn for a bite after a hard day's work in the fields, or to celebrate
a birthday or the purchase of a new cow.
Of course,
Europe during the Roman Empire and the Middle Ages was a fairly
primitive society. The only people with anything that could be described
as a disposable income were the wealthy, and they usually had their
own cooks at home where the rituals of dining became highly complex.
For the poor (there really wasn't a middle class), eating was a
matter of sustenance and food was prepared simply and at home. Drinking
was more of a social institution, but even then most ale and wine
was prepared for domestic consumption.
In China the
situation was different. When Marco Polo journeyed to Hangchow in
1280, he found a city dedicated to the enjoyment of food, with restaurants
dedicated to almost every specialty. Here the customer was treated
to individual tables, cutlery, and napery of the highest quality.
Some restaurants even provided free transportation for guests, and
had adjoining brothels. Customers would order from waiters who memorized
what they had been told and rushed to the kitchen, returning with
dishes and bowls balanced precariously up their arms. In Japan,
too, restaurant dining came early and some establishments founded
in the 15th century are still in business today.
Back
in Europe, things began to look up in the 17th century, with the
growth of a more leisured middle class, a boom in urban dwelling…and
the introduction of coffee. Coffee houses and cafes sprang up everywhere
and soon became more than just places to taste the invigorating
drink. Different cafes began to host gatherings of intellectuals
and scientists (see: The Royal Society). Early newspapers, too,
were an outgrowth of the cafes, as different groups published their
own, first just for the entertainment of the café's clientele, but
soon for city-wide consumption.
Having established
a habit of drinking coffee out of the home, it was a small leap
to dine out. Surprisingly, this habit had its first flowering in
England, where taverns began catering to gentlemen. Far from being
pubs, these establishments were aimed at the merchant and upper
classes, and prided themselves on their food. Good cooks were much
sought after, and eagerly lured away from one tavern to the other.
Visiting Frenchmen
were much taken by the English taverns, but found that the situation
at home made duplicating the craze almost impossible. France, it
seems, was held in the vice-like grip of the culinary guilds. Like
later unions, these guilds operated a closed shop, and were supported
by the weight of the law. This meant that catering was divided between
as many as seven different guilds, and woe betide anyone who crossed
the line.
For example,
there were the patissiers who could make pies and pastries but couldn't
roast meats, the rotisseurs (roasters), who roasted meat but couldn't
bake anything in the oven or make ragouts (meat cooked in liquid
- basically casseroles), the traiteurs (caterers) who had the right
to sell ragouts. If you dined out, the aubergistes (wine sellers)
would organize the meal, and at the end you would be presented with
separate bills from each of the guilds who had been involved in
preparing it. Talk about a disincentive!
By the mid
1700s some enterprising individuals had opened establishments known
as "bouillons" which sold thin soups called "restaurants," literally
restoratives. Gradually the shops themselves became known as restaurants.
Still, they were a far cry from anything we would recognize as such.
All this was about to change.
In
1765, a maker of "restaurants," by the name of Boulanger, took it
into his head to cook sheep's feet and serve them with a white sauce.
The traiteurs went ballistic - this was clearly a ragout. They took
Boulanger to court, claiming that he was selling unauthorized ragouts.
Now ragouts are meat cooked in a sauce, Boulanger was cooking meat
and sauce separately and then pouring the sauce over the top. The
traiteurs lost.
By 1771 restaurateurs
were providing food and wine for their customers and delivering
a single bill at the end of the meal. And by 1886 the term "restaurant"
had ceased to mean a "restorative soup" and had come to mean an
"eating house."
However, the
first place that we would recognize as a restaurant didn't open
until 1782. It was called La Grande Taverne de Londres and was located
at 26, rue de Richelieu. Opened by Antoine de Beauvilliers, who
had once been steward and chef to the comte de Provence, the restaurant
featured well-dressed waiters and an impressive wine cellar. People
flocked to it and from this point restaurants began to crop up all
over Paris, influenced in large part both by the fad for English
taverns, but also by the fact that the French Revolution saw the
end of the guilds, brought a huge number of deputies from the provinces,
and provided a large number of cooks who had previously been in
the employ of aristocrats.
In private
homes, fashion had demanded that whole dishes be brought to the
table and guests served from the vast array. Now individual portions
were prepared out of sight and brought to the guest. Food of a quality
that had once been restricted to the wealthiest citizens became
available to everyone with the price of a dish in his pocket. But
along with quality, restaurateurs were expected to provide choice:
the best restaurants would have endless menus with as many as 12
soups, 65 entrees and 50 desserts.
This kind
of competition forced chefs to create ever more elaborate dishes,
importing ingredients from across the globe in an effort to present
their public with something new, different and exciting. The cuisines
of other countries were investigated and plumbed for ideas and inspiration
was found in the exploits of adventurers and the faces of opera
singers. Dining out became more than simply eating, it became a
social event and an exploration.
Which, after
all, is what it still is.
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