"The
Academy is the League of Nations of the Motion Picture Industry.
It is our open forum where all branches can meet and discuss constructive
solutions to problems with which each is confronted. In the past,
we have never been able to get together on a common ground and
in making this possible the Academy has conferred a great service.
The producer, star, featured player, cinematographer—in fact,
every individual can
come into the Academy with any problem or proposal and feel that
all barriers are leveled, that in this open court his voice carries
the same weight as that of any other person, regardless of position
and standing. There is no greater force for coordination, no greater
avenue for constructive and intelligent coopera tion for advancement
than that offered by the Academy of Motion Picture Arts and Sciences."
(Mary Pickford, April 2, 1928)
It’s unthinkable! Two movies taking the Best Picture nod?! A busy
Best Actress winning for three separate roles not just one? How
about two Best Directors—one for comedy and one for drama? Now,
imagine the Academy Awards without that red carpet! Shocking,
but true! That’s the way it was back in Hollywood when the whole
ball of wax was just beginning to roll.
With the
popularity of silent movies on the downswing and an astonishing
new technology offering sound, 1920s Hollywood needed help to
keep the motion picture momentum going. A relatively new industry
recently racked by scandal, the key players with no rules to go
by, made them up as they went along. To police themselves, both
onscreen and off, they hired President Warren Harding’s former
Postmaster General, Will H. Hayes in 1922.
Four
years later, nine studios, along with representatives of the carpenters,
painters, electricians, stagehands and musicians, signed a Studio
Basic Agreement in an early attempt to unionize. It wasn’t enough,
however. The motion picture industry needed one united front where
competitive factions could come together and disputes could be
resolved. MGM’s Louis B. Mayer had an idea and over dinner one
Sunday evening in early January 1927, he discussed it with his
guests, actor Conrad Nagel, director Fred Niblo and producer Fred
Beetson.
The three
men agreed with Mayer’s concept of one organized group overseeing
the film industry. Days later, they presented their plan to 32
filmmaking giants at the Ambassador Hotel in Los Angeles. Approved
unanimously by everyone present, the following 36 men and women
founded The International Academy of Motion Picture Arts and Sciences:
| J.A.
Ball |
Richard
Barthelmess |
Fred
Beetson |
| Charles
H. Christie |
George
Cohen |
Cecil
B. DeMille |
| Douglas
Fairbanks, Sr. |
Joseph
W. Farnham |
Cedric
Gibbons |
| Benjamin
Glazer |
Sid
Grauman |
Milton
Hoffman |
| Jack
Holt |
Henry
King |
Jesse
Lasky |
| M.C.
Levee |
Frank
Lloyd |
Harold
Lloyd |
| Edwin
Loeb |
Jeanie
MacPherson |
Louis
B. Mayer |
| Bess
Meredyth |
Conrad
Nagel |
Fred
Niblo |
| Mary
Pickford |
Roy
Pomeroy |
Harry
Rapf |
| Joseph
Schenk |
Milton
Sills |
John
Stahl |
| Irving
Thalberg |
Raoul
Walsh |
Harry
Warner |
| Jack
L. Warner |
Carey
Wilson |
Frank
Woods |
The group
didn’t waste time. Within two months, they elected officers. Douglas
Fairbanks, Sr. was the first president, along with Vice President
Fred Niblo, Treasurer M.C. Levee and Secretary Frank Woods. The
following May, the state of California recognized the group as
a non-profit corporation. Later that month, the Academy hosted
its first official banquet at the Biltmore Hotel. Of the 300 guests
invited, 230 paid a $100 fee and joined the newly formed organization
with its five main branches: Producers, Actors, Directors, Writers
and Technicians.
One
of the Academy’s responsibilities was to publicly promote outstanding
achievements in film. Kind of like tooting your own horn. Hence,
the Academy Awards were born. Art director Cedric Gibbons sketched
out a statuette of a man holding a sword and standing on a reel
of film. Sculptor George Stanley made the molds. The Award of
Merit, as it was known back then, was 13 ½ inches tall
and weighed almost seven pounds—not much different than today’s
Oscar.
With little
glitz and glamour and absolutely no suspense (winners had been
announced three months earlier), the first award ceremony quietly
took place in the Blossom Room of Hollywood’s famous Roosevelt
Hotel on May 16, 1929. Tickets were ten dollars each. The room
was simply decorated with Chinese lanterns. Candles adorned each
table along with candy replicas of the award itself. That way,
if you didn’t get an Oscar, you could eat one.
Before dinner,
there was an hour of dancing. As president, Douglas Fairbanks,
Sr. presented all of the following official awards, which totaled
twelve, including two
for Best Picture and two for Best Director.
Best
Picture (Production): Wings
Best
Picture (Artistic Quality of Production): Sunrise
Best
Actor: Emil Jennings (The Way of All Flesh, The Last
Command)
Best
Actress: Janet Gaynor (Seventh Heaven, Street Angel,
Sunrise)
Best
Director (Drama): Frank Borzage (Seventh Heaven)
Best
Director (Comedy): Lewis Milestone (Two Arabian Nights)
Best
Writing (Original story): Ben Hecht (Underworld)
Best
Writing (Adaptation): Benjamin Glazer (Seventh Heaven)
Best
Writing (Title Cards): Joseph Farnham (Fair Co-Ed, Laugh
Clown, Laugh, Telling the World)
Best
Cinematography: Charles Rosher/Karl Struss (Sunrise)
Best
Engineering Effects: Roy Pomeroy (Wings)
Art
Direction: William Cameron Menzies (The Dove, The
Tempest)
Two
special awards were also presented that night. One to Warner Brothers
for producing The Jazz Singer and one to Charles Chaplin
for writing, acting, directing and producing The Circus.
This was
the first and only year, the Academy recognized two best pictures
and the only time, winners were recognized for more than one movie.
It was also the only time a silent movie reached best picture
status.
Somewhere
along the line, the Academy dropped the word ‘International’ from
its title and their award got a nickname.
No one really
knows for sure where it came from, but credit is often given to
Margaret Herrick, an Academy librarian and executive director.
It is said that she thought the statuette looked like her Uncle
Oscar and the name stuck.
Fact or fiction,
the Academy Awards, no matter what you call them, still represent
the best in Motion Picture achievement. Only now The Oscars come
complete with bright lights, designer dresses and excited anticipation.
And let us not forget that all-important red carpet.
It may be
a little different from what those early founders had in mind;
but admit it – we wouldn’t have it any other way.
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